Bungie’s ‘Destiny’ Pushes Brand Beyond ‘Halo’ – Forbes

February 20, 2013

The Age
Bungie's 'Destiny' Pushes Brand Beyond 'Halo'
Forbes
About a decade ago, Microsoft was developing their Xbox. They knew that in order for the Xbox to be successful, it would have to have a successful game that everyone wanted to play–but could only be played on the new Xbox. Enter Bungie. At the time …
'Destiny' cheat-sheet: Bungie's latest epic laid baregearburn
Tuesday Newsday: It's all go around hereThe Age (blog)

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